Far More is a certified B Corporation for sustainable green coffee, redefining the coffee experience through innovation and quality.
Recently, Far More hosted a cupping event featuring 40+ coffees from four Colombian producers. To elevate the experience, ZeroTag’s NFC tapstands turned every table into an instant storytelling portal, offering seamless access with a more premium feel.
With a single tap on the farmer’s face, guests could open their profiles, explore the farm, follow social links, and discover the story behind each cup; a cleaner and more elegant method than a QR code. As a result, those taps enabled follow-ups by capturing more than 50 emails.
Check out the video here.
At at Melbourne International Coffee Expo, Far More distributed fridge magnets to visitors, offering a one-tap reveal of details about their coffee, producers, and social links, with no QR clutter! This helped start discussions and capture warm leads, promoting Far More’s repeat use of ZeroTag’s products across events.
As Far More continues to lift coffee-growing communities, we’re proud that ZeroTag can help transform these physical taps to digital connections and make relationships between producers and consumers feel immediate and personal.