Packaging makes up 70% of the 400 million tonnes of global marine litter. 

The Wicked Problem

We want to create a world where caring for the planet is the most convenient way to shop.

We are artists, designers, and engineers who are passionate about sustainability and visual communication.

  • Joseph Yap

    Chief Executive Officer
    Joseph’s capstone for his Master of Design, Innovation and Technology was an ecosystem of smart, reusable packaging, made with biodegradable electronics made from bacteria, the foundation of ZeroTag today.

  • Shimroth Thomas

    Chief Operations Officer

    Shimroth ran a multidisciplinary studio alongside a software agency, before his Masters at RMIT. During his studies, his focus was on sustainable systems, and won a design award from the Premier of Victoria.

  • Felix Toohey

    Chief Communications Officer

    Felix is an artist and designer who has worked on art, commercial and sustainability projects in the UK and Australia. He is passionate about sustainable self-expression, which he does through ZeroTag and The No Bull Cause.

  • Kirsten Wijaya

    Multimedia Artist

    Kirsten is a talented video editor, storyboard, and motion graphics artist, who consistently produces captivating and innovative content.

  • Mika Wilhe

    Product Designer

    Mika applies creative, technical and research skills to solve complex systems problems. His honours capstone was on reusable packaging for delivery systems.

  • Ian Wong

    Ian is the president of Circular Economy Victoria, and was a lead partner at IBM in Australia / New Zealand, guiding major retailers like Myer and David Jones in their digital media strategy. He is also an active startup coach at RMIT University's startup hub.

  • Robert Bruce

    Robert Bruce is an agile global business leader and a lean transformation specialist. He co-founded Whitewater Reinventions, was Head of Operations at Amazon Australia, and was Managing Director of Vistaprint.

Contact Us

Say hi at hello@zerotag.au